Montreal-based programmer Brie Code has set up a new studio called Tru Luv Media that aims to make videogames with the help of people who don’t like videogames. The reason being that she wants her friends and people like them to care about games. These are people for who videogames do not resonate at all, mostly because they draw from the same cultural references time and again, use the same design principles, and are primarily made for people who already play videogames—there’s nothing there for anyone else.
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