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TRU LUV makes relaxing experiences. Our phones causes us anxiety. TRU LUV's beautiful interactive experiences leave you feeling calm, connected, and invigorated. 

We work together with artists and neuropsychologists to bring life to heartening companions who help you achieve your goals. In TRU LUV's framework, you don't tell your phone what you need, and your phone doesn't tell you what you need. Instead, you work together towards shared goals. You help each other. 

Our first companion, #SelfCare, designed by magazine editor Eve Thomas, will be released on iOS and Android this summer. In the meantime, we've released BreatheLUV, a tiny moment for reflection and a sneak preview of the moments to come in #SelfCare.